15 Tips For Landing Your First Client As A New Freelancer
We live in a wonderful time. Today, you can earn a university degree from home, and make a living, working from home. Finding an online job, gives great flexibility. So, if you’re up for the challenge, you will find jobs you can work remotely on our website.
If you are new to freelancing and you want to land your first freelance job, here are some advice given by Forbes Coaches Council
1. Know Yourself First
The first advise, by Susan Ibitz is that you should not accommodate everybody. If you try to accommodate every body, you might end up having no client at all. You should be honest about your:
– Family situation and
Some clients want a 9-to-5 person while others just need someone to meet deadlines and get other tasks done. You are advised to know yourself first before looking for a client to work with.
2. Build Referral Partnerships
According to Christie Samson, build your referral partnerships and alliances with businesses, entrepreneurs and freelancers in other industries who already work with the kind of clients you are looking to land. You are advised not to focus only on networking with your prospective clients. Allying with partners who can introduce you and exchange client referrals mutually, will help to set you up to be a competitive freelancer.
3. Start With What You Know
Use your testimonials and feedback as a way into other more lucrative gigs. Think about other companies and industries that could use your talent and expertise. Start looking for the next gig while you’re working at the current one.
4. Treat Them Like A Client Before They Sign
Finding good people to work with can be tough. Those looking for freelance help want to minimize their chance of risk. Even if you don’t have much contracting experience yet, don’t display hesitation. Treat everyone that comes through your door as a guest, not a prospect. Show them you mean business by properly welcoming them, listening to them, being helpful and showing honest enthusiasm for the job.
5. Schedule Frequent Conversations
Schedule your calendar with conversations to increase opportunities and uncover hidden resources. It’s not about what you can do for the client; it’s about listening, uncovering their pain points and offering solutions. Even if an initial conversation doesn’t lead to an immediate client, when you add value, people will remember. Nine times out of 10, they will seek you out down the road.
6. Create An Ideal Customer Profile
Approach your target audience with selection. You have taken great strides to build your business model, brand, company and customer strategies, and have trained your team for high performance. Now it is time to align your company’s mission, vision, values, products and services with those segmented clients who will maximize business success. Through selection, the value proposition will drive success.
7. Do Pro Bono Work For A Nonprofit
There are a lot of people that will tell you that you should offer your services free first. Only do this for a nonprofit organization. All nonprofits need the type of freelance help that is generally available and they really benefit from the assistance. Giving something free to someone who can pay for it cheapens the service, but giving it to a nonprofit is a true donation.
8. Brand Yourself And Market To An Audience Of One
When you’re shining in a gig/freelance economy, you want to identify what makes you so unique that a potential client has no choice but to select you. What’s your differentiator that none of your competitors has and they couldn’t touch you if they tried? Then on the various platforms, identify your ideal client or avatar. Brand yourself, market to that one fan and sell, sell, sell!
9. Have A Professional Website And Services Presentation
Too many freelancers try to be all things to all people. Display your superpowers on your website and in your ads and descriptions. Be proud of what you do best and don’t over commit to things you don’t know. Land your first client by presenting the market price of your services, and then discounting from there. Ask if they will provide a referral when they are pleased. Do your best to shine!
10. Align Your Work With Your Values
If you create a brand that is aligned with your personal and professional values first, you’ll be sure to find the right clients fast. Being true to who you are makes communication much smoother and projects more successful! Most would say as a freelancer your first responsibility is to your client; I say it’s to your authenticity. Once you express that, you’ll be all set!
11. Learn How To Sell On Social Media
People connect with people. Build up your networks exponentially by joining groups. To attract your first customer, write very concise ad copy on your personal Facebook, LinkedIn, Instagram or business page. A format that works is: “I am looking for five people who (pain), and want to (goal) within the next (time frame) to (solution).” Offer a free consultation of 15 minutes. It is a fit? Close.
12. Make A Bold Promise And Keep It
As a freelancer, it is important to set yourself and your brand apart from others. A great way to do this is with a brand promise that your ideal clients would find valuable and beneficial. Tell your prospects how you will help them and what they can expect when they buy from you, and make sure it’s unique. Most freelancers are not making bold promise statements; doing so will ensure you stand out.
13. Ask For The Sale
The best advice I have for a freelancer to land their first client is to ask for the business. Through business introductions at networking events and finding out what clients need and how you’ll meet that need, you can finalize the deal by asking for the business. Remember, your network is your net worth—so tap into your network and land your first client.
14. Be Patient And Authentic
Patience and authenticity become increasingly difficult when you’re trying to land that first client. It’s an internal struggle as you are looking to confirm the value you may add and the worthiness of your efforts. Authenticity will be an essential ingredient that the first client is looking for before they trust you with their business.
15. Believe In Yourself
We project what we believe and our mindset then becomes our reality. In other words, our thoughts are a self-fulfilling prophecy. Believe that your first client is out there waiting for you.
Starting a freelancing career can be lucrative, pay well, and help you build a successful career path, but you must be willing to do the work. I hope that these 15 tips for landing your first client as a new freelancer will help you commence your journey to becoming a successful freelancer.